Hwa Sook Lee Bora – the national multi award winning designer, is the conceptualiser at BORA. Designing for both BORA and BORA COUTURE ranges, she focuses not on current fashion, but future directions, maintaining the high standard which has been associated with the label BORA.

Bora has won many Design Awards, including the RAQ Supreme award and a host of others. These include Supreme for the Retailers Association of Queensland, Supreme for Gold Coast Fashion Design Awards, Designer of the year at Golden Gown Awards – NSW, and again Supreme at Flair Fashion Awards NSW. Bora is recognised for her unique combination of textiles and design line. A purely individual approach is undertaken with every design.

Bora has shown her collections in Parades around the world, at the invitation of the Australian Government and the Australian Film Festival. Coveted by celebrities and sought after for Miss Universe Pagents, her gowns are often seen on the world stage. In 2004 Australia’s Jennifer Hawkins was crowned Miss Universe wearing Bora’s stunning gold beaded gown. Bora’s global popularity continues to rise and today is an iconic success story.